Starting with a plan answers a few critical GTM questions: who is the primary target customer or ICP? What strategic goals does this launch help us achieve? What customer/market problem are we solving? And how should this launch be resourced?
02 — Assigning owners
As a PMM, I'm point for launch. But I'm also coordinating with a cross functional team, and clarifying RACI.
03 — Execution & Retro
With ownership established and dependencies clarified, I work back from our launch date to build our launch assets. Post-launch, I lead retro calls to measure our progress against launch goals.
